Copyright © Paul Birdsall, Your Online Success Partner
You’ve hear the term Multi-Level Marketing, but what does it mean? MLM is also known as Network Marketing or Affiliate Marketing, and it’s a system that compensates the seller not only for direct sales of products, but also for driving business to the parent company.
Those involved in MLM are highly reliant on social networking mediums, such as Facebook, LinkedIn, Nexopia and Twitter, as well as email distribution and search engine optimization (SEO). In a successful MLM company, the network will continue to expand, and there will be several levels of royalties, as new sellers are recruited and more clients are brought in.
MLM works opposite from traditional sales – and that’s why some people have difficulty understanding it. Instead of eliminating your fellow sellers, you want to recruit them and thus gain compensation from the company for expanding the network. One of the most rewarding aspects of MLM is that it eliminates traditional sales tactics, such as the dreaded cold call.
To learn about MLM properly, you need to have a mentor. There are just as many pyramid schemes out there as there are legitimate companies. Make sure you do your research before you make your decision as to which company you’re going to work with. As long as you are selective in who you put your faith in, MLM can wind up being an enormously successful business venture – some of the most accomplished home-based business people are Multi-Level Marketers.
Proper MLM mentors will teach you how to: generate solid leads, recruit larger numbers of people, use marketing campaigns that work, save money on advertising, get a better rating with search engines and much more to develop your online marketing presence.
The premise of MLM is networking, and part of this is linking. In order to become known on search engines, you need to link as much as you can to your website; if you have a blog – link it; get article and press releases written about your website/product – link them; utilize social networking mediums like Facebook and Twitter – then link them; and link your website to other affiliate websites to generate more traffic. Generating traffic is the goal to becoming known on search engines and getting a higher ranking than other related websites.
There is much more to Multi-Level Marketing. What you need to know is that it is possible to make a solid income with your home-based business in the world of MLM. Be selective in the company you choose to partner with and focus on networking and linking. Don’t go for overnight “get rich quick” schemes and watch for sign-up fees that seem unreasonable or inflated. If you remember these basics before you get involved, the odds are you will achieve great success with your home-based business through Multi-Level Marketing.
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com
